‘Creating a place where innovation and hospitality meet.’ Was the main challenge in ABS’ brief for their participation at Automechanika. As a result we built a multi-storey stand in Frankfurt where the visitor was the center of attention. This was done by traditional hospitality, but also by the use of augmented reality. A hologram of car parts was projected, while a camera streamed live footage of the visitors in the same animation. Visitors literally became part of the bigger picture.

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