For BouwBeurs Gebroeders Bodegraven, Tremco Illbruck and Fisher Benelux joined forces. The title loosely translates in ‘The power of togetherness’. Their corporation resulted in an impressive presentation with a huge impact. All three brands empower each other on different levels. They have their separate specialties, but together can deliver a complete solution for the customer. On the stand this resulted in separate demonstration areas and a shared hospitality area for meetings.